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In the spirit of community, as opposed to competition, the Ku Ikaika Challenge is a benefit for the West Side's Junior Lifeguard Foundation (JLF), with $4,000 of the $15,200 prize purse being donated to the JLF on behalf of the event winner. The remaining $11,200 will be equally split among the 32 surfers in the main event with each rider to receive $350. The main event will consist of 24 invited surfers plus eight surfers who advance from a 16-man trials.
The concept for this year's event was developed by C4 Waterman co-founder Brian Keaulana, who wanted to showcase SUP surfing at the historic venue of Makaha while also giving back to the local community. It was embraced as a natural fit for QuiksilverEdition, a brand built upon adventure, commitment, endurance and style - key components of SUP surfing and the waterman's lifestyle. |